#WCW: Jade Woodward

Jade Woodward Interview with The Lace Appeal.jpg

One of the many perks of being a blogger is being a psycho stalker and finding people who love lingerie as much as I do. And better yet, finding students who've also decided to dedicate their lives and career to the industry. I've been lucky enough to connect with Jade a little bit through Instagram after seeing a few clips into her senior project. You can see why I am obsessed, right? I mean that bodysuit with spikes? SO BADASS. Thankfully she wasn't too creeped out by my stalking and answered a few questions. So here you go, get to know a little bit of Jade Woodward.


Why lingerie? Was there a specific event or brand that inspired you to pursue a career in this industry?


I was studying fashion design at college and got invited to look around the contour fashion

degree show at De Montfort University and since walking into that show seeing the range of

lingerie and swimwear on show it made me realise this is what I want to design and have a

career in the future.

Jade Woodward Final Collection Contour Program De Montfort.jpg

Tell me ALL about your collection, what inspired you?

So, my collection was inspired by the structures of motorbikes, looking into the different

shapes and features that form a motorbike. This lead me down an industrialised aesthetic

route and I stated looking into industrial structures and buildings like scaffolding and pylons

to create my harsh lines and panels seen within my collection. For this collection I chose leather and combined it with a combination of lace and mesh, I really liked the contrast between the harsh leather mixed with the delicate lace and I feel that it really worked together even though it was difficult to produce. It was an all-black collection with a silver highlight colour that was brought in through the use of silver hardware such as screws, studs and componentry. The use of using leather has lead me to win the ‘Worshipful Company of Leathersellers Designer of the Year 2018 Award’.

Be brutally honest, how stressful was school? Any tips for students entering their first year?


My time at university was very stressful as it consisted of long hours in the studios whilst

trying to complete 2/3 different projects that all have a deadline within the same week. Even

though it was really stressful and very time consuming I wouldn’t have changed it for the

world as the amount of effort you put in really shows and it is such an amazing feeling

seeing the end product especially after the 3 years of hard work.

Advice I would give to first year students is to be prepared for a hard and time-consuming

journey that contour fashion will take you on so be willing to put time and effort into the

degree and the reward you’ll gain from it will be amazing.

Jade Woodward De Montfort Contour Final Year .jpg

Where do you see yourself over the years? Do you have any future goals in place?


I am currently about to start my new journey into the swimwear industry as an assistant

designer which I am really excited for as I got to design swimwear in second year and really

enjoyed it, so it will be new and exciting for me to get back into designing swimwear. In the

future I would like to have my own lingerie and swimwear brand as it has always been a

dream of mine, but I will have to see where the next couple of years take me.


What changes would you like to see in the industry?


I would like to see a more diverse range of models in the industry especially when

showcasing lingerie and swimwear, it has improved massively over the past couple of years,

but I still think we have a long way to go. I would also like to see companies designing and

catering for fuller busted women as this is something I struggle with as I have such a small

back, so it would be nice to see some nicer lingerie in this area whilst they still provide the

support a bra should give you.

Jade Woodward of De Montfor University Final Year Contour Collection.jpg

What brand do you believe is doing something “right?”

One lingerie brand that I think is doing something right is Aerie, this is down to them to

having a range of women showcasing their brand allowing everyone to feel good and

confident in their lingerie, I really think this is a step in the right direction and that other

brands should follow in their footsteps.

If you could give ONE piece of advice to a girl who is buying lingerie for the very first time, what would it be?

The one bit of advice I would give to a girl buying lingerie for the first-time is don’t be scared

to try things on and make sure you try on clothing over the lingerie you are trying on as it

will show you exactly what it will look like. There are many different styles of bras and not all

of them will flatter your certain body shape so it’s about finding what shape is best for you.

Instagram: @jadewoodward97 / @jadelouiseintimates






Melissa Cherniss